Owning a business can be both a challenging and rewarding endeavor, especially in a down economy. While owning your own business may keep you busy enough, making sure to brand yourself is becoming more and more important. Here are a few quick tips on branding your company.
Logos ? Company logos can take months to create, especially when you pick apart every design. While branding is one of the most important things you can do for your company, many people become overwhelmed with the idea of branding poorly, and will take months to pick a simple logo. Having a logo that you?re proud of is great, but it rarely affects your sales. The important thing about logos is that they get placed on business cards, letterheads, building signage and any other communication. This will keep your company identity strong.
Websites ? Websites are an absolute must nowadays. Have you ever wanted to order take out from a new restaurant and couldn?t find a menu online? Did you still drive over to the restaurant, place your order and wait 20 minutes to get your food? We wouldn?t blame you if you didn?t. Websites are extremely valuable marketing tools and can help brand your company through visuals, information and usability of the site. Websites can be entertaining, informative, complex or simple. Whatever they may be, websites can give your customers insight as to the kind of company you run and how you plan on treating them.
Branded Communication ? Branded communication is important for many companies, especially if you?re new. If you plan on cold calling customers, you can use a fake caller ID tool to insert your company name and callback number. This kind of communication is not only professional, but you?re showing your respect by responsibly branding and acknowledging yourself. If they don?t recognize the number, they may have heard your company name and would be more willing to pick up.
Get Involved ? Getting involved in the community can make a huge difference for a small business. Getting involved can not only indirectly profit your organization by networking and creating brand awareness, but if you?re on a board or an association, you can be involved in making important local or industry decisions.
Support a cause ? Getting involved is important, but showing you care is invaluable. Supporting a cause can be something as small as sponsoring a youth sports team to hosting a benefit walk or bake sale on your own. Supporting a cause gives your company depth and shows that you care.
About the Author: Dave Smith is a Marketing Associate at Itellas, a leading provider of caller ID spoofing services. For more information about call spoofing, please visit www.itellas.com.
Source: http://www.itellas.com/blog/?p=213
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