Online Video Measurement Platform Visible Measures Raises $13M

Visible Measures, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVentures with participation from new strategic partner Advance Publications (owners of Cond? Nast), General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. To date, Visible Measures has raised over $45 million in total funding. Visible Measures offers a platform through which advertisers can measure the effectiveness of a digital ad campaign, and provides an in-depth look into how how online viewers interact with video content and how that content spreads across the Web.

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